Guidelines: Style

Colors

SELECTIONS

Based on the “Alcoholism holistic treatment – United States” persona, here is a suggested website color scheme:

Primary Colors:

• Light Blue (#74B9FF): This color represents calmness, trust, and tranquility, which aligns with the persona’s desire for a safe and welcoming environment during their holistic treatment program.
• Light Grey (#EAEAEA): This neutral color represents balance, harmony, and stability, which can create a sense of grounding and serenity, especially for individuals dealing with addiction and seeking holistic healing.

Secondary Colors:

• Sage Green (#7BC74D): This color represents growth, healing, and renewal, which aligns with the persona’s aspirations to improve their mental and physical health and achieve lasting sobriety.
• Coral (#FF6B6B): This color represents energy, passion, and vibrancy, which can create a sense of optimism and positivity, even in the face of challenges.

Accent Colors:

• Deep Blue (#2962FF): This color represents intelligence, focus, and depth, which aligns with the persona’s profession as a research scientist and their interest in innovative interventions for addiction treatment.
• Dark Grey (#444444): This color represents stability, formality, and sophistication, which can create a sense of professionalism and credibility, especially for a website related to addiction treatment research and holistic healing.

Overall, this color scheme incorporates calming and grounding tones, along with energizing and growth-oriented accents, to create a balanced and welcoming website for individuals seeking holistic treatment for alcoholism.

USAGE

Here are some ways to use the suggested color palette for the “Alcoholism holistic treatment – United States” persona on the website:

1. Light Blue (#74B9FF): This color could be used for the website’s main background color, to create a calming and welcoming environment. It could also be used for buttons or links to convey a sense of trust and tranquility.
2. Light Grey (#EAEAEA): This neutral color could be used for the website’s secondary background color, to create a sense of balance and stability. It could also be used for text or borders to create contrast and guide the user’s attention.
3. Sage Green (#7BC74D): This color could be used for accent elements or icons, to convey a sense of growth and renewal. It could also be used for call-to-action buttons or banners, to emphasize the website’s focus on holistic healing and recovery.
4. Coral (#FF6B6B): This color could be used for text highlights or headings, to add a pop of energy and vibrancy. It could also be used for decorative elements, such as dividers or borders, to add visual interest and inspiration.
5. Deep Blue (#2962FF): This color could be used for links or buttons related to research or scientific studies, to emphasize the website’s commitment to evidence-based holistic healing practices. It could also be used for subheadings or text highlights, to add depth and focus to the website’s content.
6. Dark Grey (#444444): This color could be used for text or borders related to the website’s treatment team or qualifications, to add a sense of professionalism and sophistication. It could also be used for decorative elements, such as icons or background patterns, to add texture and depth to the website’s design.

Overall, when using this color palette on the website, it is important to maintain consistency and coherence, using colors strategically to enhance the user experience and convey the website’s mission and values. The color palette can be used for backgrounds, text, buttons, and decorative elements, to create a cohesive and welcoming design for the “Alcoholism holistic treatment – United States” persona.

Fonts

SELECTIONS

Based on the suggested color scheme and images for the “Alcoholism holistic treatment – United States” persona, here are some suggested free fonts that could work well on the website:

1. Montserrat: This sans-serif font has a modern and clean design, which can convey a sense of professionalism and credibility, aligning with the persona’s desire for a supportive and empathetic treatment team.
2. Lato: This sans-serif font has a versatile and easy-to-read design, which can be effective for conveying information and guiding users through the website’s content.
3. Pacifico: This handwritten font has a unique and creative design, which can be effective for adding personality and inspiration to the website’s headlines or tagline.
4. Playfair Display: This serif font has an elegant and sophisticated design, which can be effective for adding a sense of refinement or professionalism to the website’s text.

USAGE

When planning to use these fonts on the website, it is important to keep in mind their legibility, readability, and compatibility with different devices and browsers. Here are some ways that the fonts could be used on the website:

• Montserrat or Lato could be used for the website’s body text and navigation menu, to ensure easy reading and navigation.
• Pacifico could be used for the website’s tagline or headlines, to add a unique and creative touch to the website’s design.
• Playfair Display could be used for subheadings or text highlights, to add a sophisticated and elegant touch to the website’s design.

When using different fonts, it is important to maintain consistency and coherence throughout the website, ensuring that the fonts are complementary and enhance the user experience, rather than creating confusion or distraction.

Images

SELECTIONS

To complement the suggested color scheme and appeal to the “Alcoholism holistic treatment – United States” persona, here are some types of images that could work well on the website:

1. Nature scenes: Images of natural landscapes, such as forests, mountains, or beaches, can evoke feelings of calmness and serenity, which align with the persona’s desire for a safe and welcoming environment during their holistic treatment program.
2. Yoga or meditation: Images of individuals practicing yoga or meditation can convey a sense of mindfulness and self-care, which can be beneficial for individuals dealing with addiction and seeking holistic healing.
3. Healthy food: Images of healthy and nourishing food can convey the importance of physical wellness in addiction recovery, which aligns with the persona’s aspirations to improve their overall health.
4. Supportive community: Images of individuals connecting with each other, such as in a support group or therapy session, can convey a sense of community and belonging, which is important for individuals seeking holistic treatment and support for their addiction.
5. Art and creativity: Images of art and creative expression, such as painting, music, or dance, can convey a sense of inspiration and self-expression, which can be beneficial for individuals seeking holistic healing and personal growth.

It is important to keep in mind that any images used on the website should align with the persona’s desires for a safe and welcoming environment, a focus on mindfulness and self-care, and a sense of community and belonging. Additionally, images should be high-quality, relevant, and engaging, to help create a positive and meaningful user experience for the persona.

USAGE

Here’s a suggested website silo plan for the “Alcoholism holistic treatment – United States” persona, taking into account the suggested color scheme and images:

1. Home page:

• Main header image: A natural landscape scene that aligns with the suggested color scheme and evokes feelings of calmness and serenity.
• Tagline: “Holistic addiction treatment for lasting recovery and wellness.”
• Navigation bar: Home, About Us, Programs, Testimonials, Resources, Contact Us.
• Call to action: “Start your journey to lasting recovery today.”

2. About Us page:

• Header image: A group of individuals connecting with each other, such as in a support group or therapy session.
• Information on the website’s mission, values, and approach to holistic addiction treatment.
• Information on the website’s treatment team and their qualifications and experience in holistic healing modalities.

3. Programs page:

• Header image: An image of individuals practicing yoga or meditation.
• Overview of the website’s holistic addiction treatment programs, including descriptions of individual and group therapy, mindfulness practices, nutritional support, and aftercare resources.
• Testimonials from past clients who have benefited from the website’s holistic treatment approach.

4. Testimonials page:

• Header image: An image of art or creative expression, such as painting, music, or dance.
• Collection of testimonials from past clients who have benefited from the website’s holistic addiction treatment programs.

5. Resources page:

• Header image: An image of healthy and nourishing food.
• Collection of educational resources related to addiction and holistic healing, including articles, podcasts, videos, and online courses.
• Information on upcoming workshops, events, or retreats related to addiction and holistic healing.

6. Contact Us page:

• Header image: A natural landscape scene that aligns with the suggested color scheme.
• Contact form for inquiries, questions, or appointments.
• Address and phone number of the website’s treatment center.
• Social media links for the website’s community and updates.

Overall, this website silo plan incorporates the suggested color scheme and images to create a cohesive and welcoming user experience for the “Alcoholism holistic treatment – United States” persona. The plan includes informative and engaging content on the website’s mission, treatment approach, and resources, as well as opportunities for community and connection through testimonials and social media. The call to action on the home page emphasizes the website’s commitment to helping individuals achieve lasting recovery and wellness through holistic addiction treatment.